Wednesday, August 16, 2017

OPGS - It's only working for the white kids

Other People's Good Stuff (OPGS) - because the internet is chalk-full of great ideas and stories. You can't find and read them all, and I can't write them all, so I'm going to share this one with you..!

"It's only working for the white kids - American soccer's diversity problem" - published at last summer, this article talks in depth about how our youth soccer system does not produce the best possible national team, and why so many great American youth players don't make it to the higher levels of the sport.

This story relates to youth soccer in America. It resonates with me because my son has been playing club soccer for a number of years (and we've been writing those checks for a number of years), and because I've often wondered about the economics of national-level soccer and why our national team isn't as good as it should be considering our nation's population and wealth..

I could talk around and around and try to explain how this topic relates to a monthly email newsletter, but let's be honest - I don't think it relates as much as I just thought it was interesting.

That being said, I'd love to hear your thoughts on the topic, and I'd love to help with your monthly e-newsletter. Give me a shout anytime.

- Chris Butterworth


Wednesday, August 9, 2017

What is your word worth?

I bought a new car this summer, which is unusual for me - the car I replaced was 11 years old and had over 200,000 miles on it. This presented a challenge.

The old car was a rare combination of model and features, and was in great condition. Online research showed I should be able to sell it for about $2,000 - $3,000 more than what the dealership offered in trade, so I decided to sell the car myself. I also decided to negotiate with several dealerships in an effort to pay less than what the internet said I should pay for my new car.

image credit - flickr clement127

I was honest with everyone I talked to throughout the process - potential buyers for my car, and every person at every dealership who might be my seller. Unfortunately that courtesy was not returned.

On the up-side, I came out about $4,000 ahead compared to if I had traded my car in and paid the internet's "fair" price, which felt good - it made the 2-week process seem worthwhile.

On the downside, I am still trying to wrap my mind around how many people gave me their word about xyz and then failed to deliver. And surprisingly enough, this was more from the buyers than the dealerships! (although not exclusively.)

It got me thinking about my own business - what is your word worth?

Honesty, integrity, loyalty, service - are these what you stand for, or are they just buzzwords you use?

I was honest about my car, and I'm honest about producing good newsletters - I can write and send your newsletters for you, completely turn-key, so you don't even have to lift a finger. Take a look around and let me know how I can help!

- Chris Butterworth


Sunday, August 6, 2017

OPGS - You can't do it alone

Other People's Good Stuff (OPGS) - because the internet is chalk-full of great ideas and stories. You can't find and read them all, and I can't write them all, so I'm going to share this one with you..!

Arnold Schwarzenegger - Together

Arnold Schwarzenegger came to America with $20 in his pocket and went on to become the greatest bodybuilder of all time, then a movie star, then a State Governor, and was even appointed to the President's Council on Physical Fitness. Talk about making it big after starting out with nothing!

He says you can call him anything you want, but don't ever call him a self-made man, because there isn't any such thing.

We all need help, and we all need to help. has the original video, with a full transcript, in case my embedded video doesn't play.

And you don't have to do your email newsletters alone, either - I'm happy to help! Take a look around and let me know if you have any questions.

- Chris Butterworth


Wednesday, July 19, 2017

Goldilocks newsletters - not too smart; not too dumb

We all know the story of Goldilocks - wandering through the woods, breaking into someone else's house and stealing their food, and generally being a high-maintenance, nit-picky, pain in the butt.

image credit - flickr Daniel Mannerich

Too hot, too cold, too big, too small... Now that I think about it, she could probably write some good email newsletters for homeowners.

Let's face it - homeowners (and prospective homeowners) expect you to know a lot about houses. And you've seen enough houses, and enough inspection reports, to know a lot about a lot of things. You've learned about roofing, electrical, plumbing, air conditioning, landscaping, grading, flooring, painting, and a lot more!

But you're probably not an expert in any of those fields... which is perfect!

Nobody wants to read a detailed email about the intricacies of electrical wiring, but every homeowner could use a reminder about checking their GFI outlets once in awhile.

Too much detail and your contacts will get bored with your emails.

Too little information and your contacts won't get any usable information.

Give them the Goldilocks version - enough information to be useful but not so much as to bore them to tears, and they'll look forward to reading your newsletters month after month.

- Chris Butterworth


Tuesday, June 20, 2017

Hidden in Plain Sight

Hidden in plain sight

During World War I, the British Royal Navy painted many of their Naval ships with Dazzle Camouflage. The intent was not to hide the ships from the enemy's u-boats, but to confuse the enemy about the ships' speed and heading.

image credit - flickr dun_deagh

Transactional vs Relational

Car sales is a transactional business. Most people I know don't go back and buy their next car from the same salesman, or even from the same lot. Because of this, there is no relationship to be built - only this one transaction: you might buy a car, and he wants  needs to sell it to you. He will say ANYTHING to keep you on the lot. And once the transaction is done, he'll most likely never see or hear from you again.

Real Estate is all about relationships.

People don't think much about real estate, until they do - and then it's all they think about. But once they're done (moving), they stop thinking about it again.

You want to build your relationship during the *years* when they aren't thinking about real estate. Then, when they switch into real estate mode, they contact you to help them navigate the real estate market - no selling is required.

Send them an email newsletter - weekly, bi-weekly, monthly.. the timing doesn't matter too much - and talk about the things that matter to them. Useful information a homeowner would want to know, or an update on new developments in their area (schools, roads, shopping, etc.). Even better is to send them something about their own personal interests...

Go ahead and sprinkle in some real estate facts and market statistics, once in awhile, just so they know you have your finger on the pulse. But most of the time, well - relationships aren't built on real estate statistics.

Marketing yourself as a Realtor to your sphere of influence uses a little bit of that "hidden in plain sight" philosophy.. Not because you're trying to confuse your friends and family members, and certainly not because you want to hide from them, but because it's completely different from any other sales job. You're right there, easy to reach and whenever they need you, but you aren't in their face as an annoying sales guy.

And if you ever want help with your eNewsletters, I'm just a phone call or email away, and I'd be happy to do all that work for you.

- Chris Butterworth