Wednesday, July 19, 2017

Goldilocks newsletters - not too smart; not too dumb

We all know the story of Goldilocks - wandering through the woods, breaking into someone else's house and stealing their food, and generally being a high-maintenance, nit-picky, pain in the butt.

image credit - flickr Daniel Mannerich

Too hot, too cold, too big, too small... Now that I think about it, she could probably write some good email newsletters for homeowners.

Let's face it - homeowners (and prospective homeowners) expect you to know a lot about houses. And you've seen enough houses, and enough inspection reports, to know a lot about a lot of things. You've learned about roofing, electrical, plumbing, air conditioning, landscaping, grading, flooring, painting, and a lot more!

But you're probably not an expert in any of those fields... which is perfect!

Nobody wants to read a detailed email about the intricacies of electrical wiring, but every homeowner could use a reminder about checking their GFI outlets once in awhile.

Too much detail and your contacts will get bored with your emails.

Too little information and your contacts won't get any usable information.

Give them the Goldilocks version - enough information to be useful but not so much as to bore them to tears, and they'll look forward to reading your newsletters month after month.

- Chris Butterworth